Zuckerberg has seen the light; Facebook to make drastic changes

Future of Facebook Is Private Encrypted Messaging Says Zuckerberg

Future of Facebook Is Private Encrypted Messaging Says Zuckerberg

In an elaborate 3,200-word note posted on Wednesday, Facebook CEO Mark Zuckerberg outlined his vision towards making the 15-year-old social network more private, secure, and encrypted end-to-end. Zuckerberg said he expects that Facebook users will eventually shift to Messenger and WhatsApp for social communications, rather than posting publicly on their profile or News Feed.

Why? Because the long-winded spiel about the importance of privacy masks the fact that Zuckerberg's real motivation for combining the three services is to stave off efforts by U.S. and European Union regulators to force the unbundling of Facebook, WhatsApp and Instagram and introduce new competition to the market. This would be applicable for the integrated messaging product (that combines WhatsApp, Instagram, and Messenger) Facebook is said to be building.

By using encryption, private messages would not be able to be seen by Facebook. But Zuckerberg said this would be an opt-in service, and users can keep their accounts separate if they prefer. But an "intimate" feeling "environment" isn't really going to cut it. Facebook has already been fined $122 million by the European Union for misleading antitrust regulators when it said its WhatsApp acquisition would not mean user information from the two platforms would be combined (which, of course, it was). The three services would remain separate apps, but the infrastructure behind the scenes would be the same, according to the Times. We know how valuable such information is, because documents released by the United Kingdom parliament show how Facebook used its Onavo virtual private network (VPN) app to gather usage data on competitors.

"Encryption is a powerful tool for privacy, but that includes the privacy of people doing bad things", he continues. Additionally, the group reached out to each app. Privacy International said Duolingo promised it would remove the Facebook Software Developer Kit "app events" feature from its Android and iOS app in the next update.

What this new platform will look like is anyone's best guess.

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"Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication". Instagram Stories, which disappear after 24 hours, recently hit 500 million daily active users. The idea is to give people more control over their private messages and how long they're stored, and to reduce the permanence of the content that people share. End-to-end encryption prevents anyone - including us - from seeing what people share on our services.

Tencent Holdings Ltd's WeChat app has shown how a messaging service can generate revenue through not only displaying ads, but also being a marketplace for games, merchandise and services such as taxi rides. Zuckerberg also acknowledged that his company will likely face challenges of confidence as it undertakes such a significant security turnaround.

This announcement seems like an attempt by Facebook to move past the string of scandals around user privacy such as Cambridge Analytica.

Facebook CEO Mark Zuckerberg has said he believes secure, private messaging services will become more popular than open platforms and plans to transform Facebook into such a platform.

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