Disney's streaming service to launch on November 12 in US

Walt Disney

Walt Disney

The service, called Disney Plus, will cost $US6.99 ($NZ10.40) per month. Kevin Mayer, chairman of Disney's direct-to-consumer and worldwide division, made the announcement at an event held for the company's investors.

Wall Street analysts had been expecting the price to fall somewhere between $6 and $8.

Disney ended a lucrative licensing relationship with Netflix in order to create the streaming service and faces challenges as it builds a service to compete with the entrenched streaming leaders. This is a steal at this price, especially considering how much the streaming platform is going to offer upon its launch.

Excellent new Detective Pikachu teaser is excellent
Now, we've got a new trailer that shows the producers auditioning Pokémon for the movie, and I have to say it's kind of hilarious.

Pricing was conspicuously absent from Apple's unveiling of its TV offering in Cupertino last month.

Disney+ is fully expected to be a major player in the streaming game basically from day one. The company also recently acquired 21st Century Fox, which means it can now develop content based on such franchises as Avatar, The Simpsons and the X-Men. Shares closed Thursday at $116.60, down a fraction but within sight of their 52-week high of $120.20.

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