Disney's streaming service to launch on November 12 in US

Disney is finally ready to unveil its streaming service. What we know and what we don't

Disney is finally ready to unveil its streaming service. What we know and what we don't

The service, called Disney Plus, will cost $US6.99 ($NZ10.40) per month. Kevin Mayer, chairman of Disney's direct-to-consumer and worldwide division, made the announcement at an event held for the company's investors.

Wall Street analysts had been expecting the price to fall somewhere between $6 and $8.

Disney ended a lucrative licensing relationship with Netflix in order to create the streaming service and faces challenges as it builds a service to compete with the entrenched streaming leaders. This is a steal at this price, especially considering how much the streaming platform is going to offer upon its launch.

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Since then, the stock has been repeatedly beaten down to just over $63 a share on Wednesday morning. Uber said it had 91 million registered users on its platform through the end of 2018.

Pricing was conspicuously absent from Apple's unveiling of its TV offering in Cupertino last month.

Disney+ is fully expected to be a major player in the streaming game basically from day one. The company also recently acquired 21st Century Fox, which means it can now develop content based on such franchises as Avatar, The Simpsons and the X-Men. Shares closed Thursday at $116.60, down a fraction but within sight of their 52-week high of $120.20.

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