New interactive videos are coming, where you're in control — YouTube

YouTube plans to develop its own interactive original shows

YouTube plans to develop its own interactive original shows

The initiative will be led by Ben Relles, who has worked at YouTube for eight years and has been overseeing unscripted programs until now.

"We now have awesome new tools and opportunities to create and tell multilayered and interactive stories", Susanne Daniels, YouTube's head of original programming, said in a statement. Relles is leaving his previous role as Head of Unscripted, a position he's held since June 2015, to head up the new division.

As Deadline reported last fall, YouTube was temporarily putting the brakes on new scripted development as part of its recent strategy recalibration to put stronger emphasis on unscripted fare. "Ben has an intuitive and experienced understanding of how the platform can enhance content making him the ideal choice to develop this exciting new division".

According to Bloomberg, YouTube is still looking into developing original content, having bought projects from producers, and will announce a new slate of original shows at an event in NY next month.

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Netflix's Black Mirror: Bandersnatch paved the way for an entirely new genre of entertainment; the "choose-your-own-adventure" genre. "Wild" starring Bear Grylls, to premiere April 10. Meanwhile, there's been the buzzy rise of HQ Trivia, a live, interactive mobile game show, which has spawned copycats.

YouTube is restructuring its programming staff as part of a new strategy. Susanne Daniels, YouTube's head of original programming, said in a statement. But the storyline has taken another turn today as YouTube has announced a foray into choose-your-own-adventure programming. YouTube denied the report, although the YouTube Originals group did recently cancel a few high-profile projects, including sci-fi series "Origin".

But YouTube, a division of Alphabet Inc.'s Google, isn't giving up on original programming altogether. The company was acquired by YouTube In March 2011.

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