New Zealand Burger King sorry for 'racist' chopsticks ad campaign

A New York State police officer displays a handgun with a child safety lock

A New York State police officer displays a handgun with a child safety lock

"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp, part of our Tastes of the World range".

Soon after Mo posted the video, it went viral pulling in over 2 million views as of Sunday afternoon, and hundreds of comments from Twitter users expressing their own outrage at the company's approval of the ad.

She added: "I'm so sick of racism".

Korean New Zealander Maria Mo tweeted a clip of the ad after seeing it as a sponsored video on Instagram.

Burger King New Zealand is receiving backlash for its recent commercial.

The advert for a new Vietnamese burger in New Zealand has sparked a debate over whether the advert is harmless fun or culturally insensitive and racist. "Say no to every single manifestation of it".

"It honestly took me a second to work out what the heck I was looking at", Mo told the Huffington Post.

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Added user Eric Vo, "Adding sweet chili to a chicken sandwich DOES NOT make it "Vietnamese" Using chopsticks as a gag does not make your ad more 'authentic'".

"[People of color] are constantly having to deal with microaggressions as well as outright hatred and it just never ends", Mo told HuffPo.

In this representational image, a picture shows the logo of US fast food chain Burger King in Madrid, Aug. 23, 2018.

James Woodbridge, Burger King NZ's Chief Marketing Officer, said in a statement to the New Zealand Herald that the ad has since been removed. "But the people who made the ad really do not have brains", said one commentator on Weibo.

Companies are making more mistakes with ads as they take risks to reach consumers that are increasingly distracted and inundated with content, according to Brent McGoldrick, senior managing director of strategic communications for FTI Consulting. "We have removed it and it certainly does not reflect our brand values around diversity and inclusion", he said.

Dolce & Gabbana was forced to cancel a fashion show in China after it was released and social media users threatened a boycott over the campaign.

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