NY budget carrier JetBlue to fly to London from 2021

World's longest flight All 17 hours

World's longest flight All 17 hours

The 20 year-old company said the transatlantic market suffers from poor competition and high fares, especially in the premium category.

The trans-Atlantic market is highly competitive.

And, in order to do so, JetBlue is adding a whole new aircraft to its fleet. It's time for regulators here in the United States and across Europe to create conditions where smaller carriers and new entrants can thrive, instead of letting the giant airlines get even bigger through joint ventures.

Officials noted that London is the largest destination not served by the airline from both NY and Boston, and that the city had been a popular request from its customers. "The fares being charged today by airlines on these routes, specifically on the premium end, are enough to make you blush".

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The airline has not yet decided which London airports it will serve.

Hayes thinks there is room for JetBlue to undercut bigger rivals, whom he accuses of price-gouging. "Given a chance to compete, JetBlue can have a tremendous effect on lowering fares and stimulating traffic". The carrier has created an internal team to begin securing US regulatory approval for extended flights over water. The incumbents hold the majority of slots, or rights to take off and land. "A JetBlue serving it and going after core business traffic is a real threat to the established players and they are going to fight hard". The new flights to London are subject to receipt of the government operating authority, JetBlue said.

With JetBlue flights, Boston will have five airlines offering flights to London - British Airways, Virgin Atlantic and Delta Air Lines fly to Heathrow and are expected to join Cirium soon. Delta is a major competitor to JetBlue in both of those northeastern US cities. In recent years, Canadian no-frills airline WestJet opened routes to Europe, while easyJet offers long-haul flights to Asia and the Americas through a network of partner airlines dubbed a "global airline connections service".

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