Randy Pitchford comments on Borderlands' review bombing on Steam

More developers weigh in on Borderlands review bombing

More developers weigh in on Borderlands review bombing

Valve adds a new measure to counter review bombing on Steam in an effort to quell the raging PC Game Store Wars. On Friday, it put its new policy to work by excluding thousands of reviews for Gearbox Software's "Borderlands" franchise.

"Review bombing" is when disgruntled fans try to intentionally harm a game's sales by leaving negative feedback. A screenshot (which can been seen below) shows the filter detected there was a high percentage of negative off-topic reviews on Borderlands 2's store page between April 3 - April 6. Ubisoft, Take-Two Interactive, Deep Silver, and others are going to the Epic Games Store and turning their back on Steam.

While Borderlands 2's score remains intact, users can choose to read the barrage of over 4,000 negative reviews the game has recently received; it's likely Pitchford's ire is due to this fact.

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"Was a great game 'til you find out 3 will not be on Steam for half a year", one user wrote.

A forum moderator on the official Gearbox forums has said, "I want to let you know that Gearbox and 2K are aware of the problems that player are having and we are actively working on a solution".

Gearbox founder and CEO Randy Pitchford suggested yesterday that review bomb campaigns have made him wonder about the wisdom of publishing his company's games on Steam at all. And while 2K publishes Borderlands, Gearbox also has its own publishing division, and its relationship with Steam may have to be reconsidered.

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