UK store withdraws chocolate ducklings over racism complaint

The UK supermarket Waitrose withdrew its trio of chocolate Easter ducklings following complaints that the treat's packaging was racist

The UK supermarket Waitrose withdrew its trio of chocolate Easter ducklings following complaints that the treat's packaging was racist

However, a "small number" of customers took offence to the dark chocolate one being described as "ugly" and promoted to the supermarket to pull the item from the shelves and redesign its packaging.

A United Kingdom grocery store has apologized for its Easter chocolate range that received a complaint for being racist.

The supermarket chain faced backlash over the labelling of the white, dark and milk chocolate shapes, because the dark chocolate one was called "ugly" on the packaging.

The candies were inspired by Danish author Hans Christian Anderson, who wrote the fairy-tale "The Ugly Duckling" which is about a small ugly duckling that is treated harshly by other ducklings, but grows into a handsome white swan.

The new ducks have returned to stores and Waitrose's site without the names.

The name of the dark chocolate duckling with red splotches on it was a reference to the fairy tale "The Ugly Duckling" in which a young duckling gets teased before turning into a handsome swan. Overheard women saying "this is not right". One possible explanation for the naming is a reference to the Hans Christian Andersen fairytale "The Ugly Duckling".

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"We are very sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence", said the statement.

"The trio of ducklings were removed from shelves some time ago due to a problem with the labelling", a spokesperson said.

Aliberti returned to Twitter Tuesday to thank Waitrose for changing its "outdated" packaging.

"Thank you to those who contributed with comments: change happens when something is brought out into the open and discussed".

Waitrose is not the only United Kingdom store to recently get hit with outrage from an angry mob.

The Facebook group Feminist Friends Nottingham received an outpouring of complaints from several women shoppers.

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