World No 1 Osaka Signs with Nike

Naomi Osaka dumps Adidas for Nike

Naomi Osaka dumps Adidas for Nike

Nike revealed its partnership with Japanese-born Osaka, the world's number-one women's single tennis player, on Thursday.

"I am sure Naomi's priority is on the tennis court and to win more tournaments and grand slams". She already had a deal with Adidas, but the rumored arrangement would have made the tennis star the highest-paid female athlete ever to sign with Adidas.

Global brands from Nissan Motor Co.to Shiseido Co. have signed with Osaka since earning global media attention by defeating Serena Williams at the U.S. Open a year ago. She then clinched her second Slam at the Australian Open in January.

And now that Nike has Osaka, the German giant Adidas chose to release its blockbuster news on the same day that it inked a deal with Beyonce, to relaunch the singer's athleisure brand, Ivy Park. Osaka's deal begins this week with Nike confirming that she will be wearing Zoom Zero Shoes. "We wish her continued success in the future". "We are thrilled to have her join our team".

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"Naomi is an incredible talent to add to our roster and help drive our commitment to inspiring a new generation of female athletes", said Amy Montagne, Nike's VP, GM of Global Categories.

Osaka said that she was excited to be part of the Nike team and was excited for the opportunities that her new venture would offer her.

Osaka, victor of both of the last two Grand Slams whilst wearing Adidas, was rumoured to be on the verge of renewing with the German brand and has also been linked with Japanese label Uniqlo but now joins Nike's strong stable of tennis stars. She got to meet one of the National Basketball Association superstars - LeBron James, another Nike athlete.

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