Celebrity Chef Jamie Oliver's restaurant empire on verge of collapse

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James O'Brien sends his sympathies to Jamie Oliver and the staff affected by the appointment of administrators to the celebrity chef's restaurant business.

Jamie Oliver has announced that his restaurant group has gone into administration.

Meanwhile, Oliver took to Twitter to express his sadness, saying he was "devastated" and thanking those who "put their hearts and souls into this business over the years".

The remaining overseas branches of Jamie's Italian, Jamie's Pizzeria and Jamie's Deli, are not affected, nor is Fifteen Cornwall, a training restaurant for disadvantaged young people that operates as a franchise.

Oliver launched Jamie's Italian in 2008 with a focus on casual, mid-market dining with quality ingredients. "And we did exactly that", Oliver said in a separate statement.

And while his other businesses are solvent, Jamie's Italian was strangled to death by a financial fettuccine.

In 2016 Oliver told Stuff that opening a restaurant in New Zealand was one of his "first priorities" and he was in the process of buying his chain from the failed Australian franchise holder.

British celebrity chef Jamie Oliver has taken to Twitter to confirm that his United Kingdom business is entering administration and express regret at the outcome.

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Following the shock closure of Jamie's Italian it was revealed the George Street restaurant had an annual business tax bill of £280,500. However, closed notices have reportedly been posted on a number of outlets.

The administration comes only two years after Oliver's business went through a restructuring to offload unprofitable sites.

He used his reputation to put pressure on politicians to combat growing child obesity problems by campaigning for healthier school meals.

His restaurant chain is the latest victim of a rough trading environment on Britain's high streets.

Celebrity chef Jamie Oliver's British restaurant chain filed for bankruptcy protection Tuesday, leaving 1,300 jobs at risk.

The Jamie magazine, which ran for nearly a decade, also ceased publication in 2017.

Rumours had been rife that things had gone sour for the chain, pummelled by takeout apps, intense competition and rising rents.

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