Emilia Clarke 'Game of Thrones' Starbucks React

Daenerys Targaryen cries while burying a close friend on the fourth episode of Game of Thrones' season 8

Daenerys Targaryen cries while burying a close friend on the fourth episode of Game of Thrones' season 8

Clarke, who plays Daenerys Targaryen on the series, posted a photograph on Instagram of herself posing alongside Peter Dinklage and former Game of Thrones actor Jason Momoa, taking faux responsibility for the now-infamous disposable coffee cup. As it turns out, this equated to an insane amount of free advertising for Starbucks.

"It's impossible to put a real figure on how much free advertising Starbucks gets out of the situation, but it's in a totally different category than product placement because it was accidental, which makes it more valuable..."

Although initially reported to be a Starbucks brand coffee cup, The Wall Street Journal, covering the important topics as always, later clarified that it was simply a generic craft services cup used by all the cast members on set.

"But really, this is just the tip of the iceberg, because what isn't being monitored or estimated is the word of mouth and social media on top of this".

"And while yes, HBO doesn't look awesome for forgetting that cup during their continuity checks and filming processes, it has tremendous positive value for the show as well. Daenerys had ordered an herbal tea".

Feature: What to Expect During Today's State of Play?
In today's stream, which starts at 11pm BST/3pm PT/6pm ET, we're expecting 10-15 minutes of PS4-related announcements. The first State of Play in March was a good deal longer, and included announcements or new glimpses of eight games.

And of course, the meme artists had a field day with this one.

According to a new report, Starbucks gained nearly $2.3 billion in free advertising thanks to this mishap. And let us tell you-it was not Westeros approved.

HBO in a statement had said that the latte that appeared was a mistake, and later, the channel also announced that the makers have edited out the cup from the episode.

Game of Thrones, which first began its iconic eight-season run on Sunday, April 17, 2011, will wrap up its final season on Sunday, May 19, 2019.

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