Instagram Finally Rolls Out Landscape Mode For IGTV

Ever since the launch of Instagram's long-form video platform IGTV nearly a year ago - and the subsequent slow take-up of the option - Instagram has maintained that it has options, it has other ways it could tap into to boost IGTV viewership. Back when it launched, IGTV believed itself to be the future home of content creators with a push for vertical videos, which according to them, was a better way to watch videos on our smartphones. Since it launched previous year, IGTV has been exclusively dedicated to vertical videos but this new change will be a welcome to creators who are playing around with this platform.

Instagram has been trying hard to make IGTV popular. It seems like Instagram takes on YouTube with this move, considering that YouTube still oriented only towards landscape videos. Instagram is still committed to the idea of holding your phone in landscape while watching, though. Initially the view counts were less, however, it slowly picked up after Instagram let them share IGTV videos on their feed. Users adopted to the format, but for content creators, it was just another pain in the neck to get their content on as many platforms as possible. The side-scrolling interface along the bottom of the IGTV videos will now be removed, and Instagram will apparently also be dropping the IGTV categories entirely.

"Vertical video was IGTV's thing, and this is basically saying that they realize everyone wants to just port their YouTube videos over to Insta and not make exclusive Insta content". "It enabled creativity to flourish and engagement to rise - and we believe the same will happen again with IGTV", TechCrunch reports. It would be interesting to see what more the makers plan on adding to the platform.

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Instagram's video platform turns a year old in June.

Instagram is making this big change in the basis of feedbacks It received from creators and viewers.

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