New Coke, from 1985, makes comeback with ’Stranger Things’

New Coke, from 1985, makes comeback with ’Stranger Things’

New Coke, from 1985, makes comeback with ’Stranger Things’

The third season of the show takes place during the summer of 1985 - when Coca-Cola debuted a new recipe for its iconic beverage.

Knowing a potentially lucrative cross-marketing opportunity when it sees one, Netflix teamed up with Coca-Cola to bring back the ill-fated sweeter Coke formula to promote the show. "It was one of the first ideas in our Season 3 brainstorm", the Duffers said in a joint statement to the New York Times.

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Stranger Things has made us love a lot of things we forgot about - Eggo waffles, '80s fashion and apparently, throwback Coca-Cola. Way to tease the partnership ahead of time, Netflix! "We are doing it to create good experiences for members, to the extent the creative expression of a show can be supported by working with a brand". No doubt things are about to go downhill soon and we can expect more monsters from the Upside Down to make their appearance and once again leave our charters having to fight for their lives, while hopefully helping to answer numerous questions that the series has yet to answer about what exactly is going on. Hasbro Inc. has released a "Stranger Things" version of the popular board game Monopoly, while clothing retailer Hot Topic Inc. has sold "Stranger Things" T-shirts and sweatshirts. For those not old enough to remember, New Coke was met with a massive consumer backlash and a very public climbdown by the company. Coke said it discussed ways of further integrating its products into the show without forcing them.

Will the kids of Hawkins enjoy the taste of New Coke, or will they feel the same way as many other Americans who actually phoned the Coca Cola Atlanta office to complain? But it ran afoul of fans who rained down mail and phone protests on the company. According to Coca-Cola, it was "79 days that revolutionized the soft-drink industry, transformed The Coca-Cola Company and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended". It's also given us one of the most epic sci-fi monster stories of recent times, the Upside Down and some exceptional characters that you want to watch more of. It was the summer of '85, and when you talk about pop culture moments, New Coke was a really big deal.

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