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Sony and Microsoft Partnership

Sony and Microsoft Partnership

Negotiations between Sony and Microsoft began previous year and were handled directly by senior management, which means the PlayStation division largely wasn't involved, a source told Bloomberg.

Sony's announcement that it was to work with Microsoft on streaming services caught everyone by surprise, including the staff at PlayStation if a Bloomberg report is accurate.

The video was taken via cell phone and doesn't reveal much detail, other than the screen loading time of the PlayStation Exclusive game Spiderman being compared.

According to Bloomberg the first time that numerous PlayStation staff heard about the deal was when it was public announced.

With Sony giving E3 2019 a miss, the excitement surrounding a new console announcement/reveal is only building.

As part of these efforts, Sony agreed to a memorandum of understanding (MOU) with Microsoft Corp.

Iran Accelerates Production of Enriched Uranium as Tensions Rise
Navy announced it would begin security patrols in global waters along with members of the Gulf Cooperation Council. Trump tweeted: "If Iran wants to fight, that will be the official end of Iran".

"Why would they sleep with the enemy unless they feel threatened?" said Asymmetric Advisors strategist Amir Anvarzadeh.

Microsoft was the obvious second choice, and the consensus seems to be that at least in the short term, Sony is the big victor here. He told Bloomberg he believes Sony is being forced to collaborate as more and more companies like Microsoft and Google create their own cloud gaming platforms to compete with the PlayStation Now service. This may hint at Sony pricing the PS5 at a loss, and relying on the PS4 to keep the gaming division in the black. That's a smaller improvement than the one cited by Wired (which reported a change from "15 seconds" to "0.8 seconds, to be exact") but it's still a difference that can add up over the course of hours spent with a game.

Sony's share prices seem to reflect approval from investors, jumping by 9.9% on Friday following the announcement -the most in 18 months.

Long term, though, analysts suggest things are less certain.

Perhaps, the media and OnMSFT included were a bit premature in crowning the news of Microsoft and Sony's new partnership as a "match made in heaven" for the companies' respective console endeavors.

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