Target ups ante in online delivery wars, integrates Shipt shopping

Target Ups Delivery Ante With Same Day Shipping For 65,000 Items

Target Ups Delivery Ante With Same Day Shipping For 65,000 Items

The retailer says 65,000 items on Target.com are available to be delivered the same day through its partnership with Shipt, which the company acquired in 2017.

The retail giant incorporated Shipt, a delivery startup it purchased almost two years ago, on its website. Now, instead of paying a $99 per year or $14 per month membership fee, shoppers can get orders delivered in as quickly as an hour, as long as they pay a fee of $9.99 per order. Walmart has been working on same-day delivery service for groceries but in that case, it has struggled to get the service off the ground.

Fifty-three percent of American consumers said they were planning to place more orders online in 2019 with the intent of picking up their purchases at bricks-and-mortar stores, according to a survey by Internet Retailer of 1,100 people taken just after the 2018 holiday season. In January, Target expanded its Shipt service to include all major product categories.

Yankees' Aaron Judge to join Giancarlo Stanton on AAA rehab assignment
Stanton will continue the rehabbing process he began after he suffered a calf injury during his initial rehab assignment. But Judge probably would need a little longer stint with the Triple-A club.

Target said in a statement that certain products could be delivered "in as soon as an hour". The company said this will give shoppers the "benefit of same-day shipping without having to commit to an annual membership". Same-day delivery will be accessible in 47 states and involve 1,500 of Target's stores.

More recently, Amazon announced that it will make that service even faster and offer a one-day delivery service as the standard. The retail giant now offers next-day delivery with no membership fee on its website for about 220,000 items for customers in Phoenix and Las Vegas. Same-day delivery is also available without a Prime membership for a $9.98 delivery charge per item ordered. "Somebody is bearing the cost". The online shopping giant announced in April it was offering one-day shipping on a number of products and will continue to add millions of items.

The move to integrate Shipt's shopping and delivery service with the Target website and mobile app allows the Minneapolis-based retailer to control the shopping experience and offer its own deals.

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