Zion Williamson suing marketing company in first pro adversity

Zion sues marketing company alleging state law violation

Zion sues marketing company alleging state law violation

Former Duke star Zion Williamson is embroiled in a legal battle after he terminated a contract with a marketing company to sign with CAA, according to ESPN's Adrian Wojnarowski.

On Thursday, Williamson filed a lawsuit against Gina Ford and Prime Sports Marketing in an effort to end a previously agreed upon contract, ESPN's Adrian Wojnarowski reports. The deal included a clause that the contract could not be terminated for five years.

The basis of the suit is that the agreement was unlawful because Prime Sports is not certified by the National Basketball Players Association or a registered athlete agent in North Carolina or Florida.

Although the case shed light into a business preying on a young athlete, there was some fun in the text of the lawsuit, as Williamson is described as being known for his "electrifying slam dunks and abounding energy".

The suit asks the court to declare the agreement void and bar Prime Sports from acting on Williamson's behalf.

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The state's agents laws also require any agreement to include language stating the athlete is forfeiting his college eligibility by signing the agreement and that the athlete has 14 days to cancel the agreement.

"Prime Sports Marketing's actions towards Mr. Williamson blatantly violated the North Carolina statute specifically created to protect student athletes", Klein told ESPN. Williamson's family told Ford and Prime Sports on May 31 that it was ending the agreement.

Now, Williamson is arguing the deal he signed with Prime Sports was unlawful under North Carolina law.

Zion Williamson of the Duke Blue Devils speaks during a press conference after being awarded the AP Player of the Year award prior to the 2019 NCAA men's Final Four at U.S. Bank Stadium on April 5, 2019 in Minneapolis, Minnesota.

On June 4, Prime Sports responded, through its attorneys, saying they believed the agreement valid but that Williamson could pay a $100 million fee to break it.

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