Google Just Launched A New Social Networking App

Google’s taking another crack at building a social network

Google’s taking another crack at building a social network

Shoelace comes after the company recently shut down Google+, its most prominent attempt at building a social media platform that rivaled the likes of Twitter and Facebook. The app, dubbed Shoelace, offers hand-picked activities to do with people of similar interests - at least according to the marketing material. The app is merely aimed at growing your group of friends by matching you with people with the same interests and hobbies.

In addition to this, you can create your own events on Shoelace and invite people you wish to give you company for further socializing. However, it looks like Google hasn't completely given up on the social media. You can also request to get access to Shoelace app by filling up this form. Shoelace is basically a social networking platform that will help people get together offline. Still in the testing phase for iOS and Android, it should be interesting to see if Shoelace gathers momentum in NY. Seeing Orkut fail, the company launched another social networking site called Google+.

Created by Google's experimental Area 120 product development workshop, Shoelace is a hyper-neighborhood long range social networking app (accessible on Android and iOS) that aims to connect individuals depending on their shared interests in specific events and in-person activities.

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In a nutshell, Google is coming up with something new to save people's time.

Anything around local is at some point "bound to bump into Google's local advertising ambitions, but my guess is they see the success of Next Door in tying together hyperlocal communities". With Shoelace, its nearly as if Google is resurrecting Schemer by attempting to fix the latter's flaws and giving it a new paint job ("Loops" used to be called "Schemes").

The algorithm for this app is not explained yet so we can't really judge it yet. "Like other projects within Area 120, it's an early experiment, so there aren't many details to share right now", they said. You will be allowed to explore all the categories and can choose the ones which interest you the most.

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