Chrome will soon prevent sites from detecting Incognito Mode
Nevertheless, Google says that from July 30 onwards, it will guarantee users' privacy on this mode by finishing the loophole and other such methods in the future.
As per a blog post by Google, it is now working on fixing a loophole that allowed websites to detect people on Chrome browsing in "Incognito Mode".
Google's announced changes to incognito mode also follows an auspicious report that details how the company and fellow tech giant, Facebook, were able to track users as they browsed porn sites.
The Incognito Mode is claimed to restrain Google Chrome from saving your browsing history and capturing cookies, site data, and information you entered in forms.
Neither of these options are likely to be welcomed among publishers who have stopped short of instituting hard paywalls in an attempt to court users unwilling to pay for their content.
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At the moment, even if a consumer is in incognito mode - ostensibly protecting their privacy - sites have been able to detect them. The loophole will be fixed with the upcoming Chrome 76 update, which will be rolled out on July 30.
The move will be seen as a blow to some news websites who have long-struggled to monetise journalism online. For example, they want to avoid tracking or political oppression. Google urged that publishers avoid knee-jerk reactions to the Chrome change and instead consider both extra "generous" free view allowances or requiring an open registration for all content, not slightly below sure articles or conditions.
"Our News teams support sites with meter strategies and recognise the goal of reducing meter circumvention". However, did you know websites can also tell if you're running in incognito mode?
Incognito is usually used as a way to browse the web without targeted ads, Global Positioning System tracking, or storing of personal information. However, Google said this change is all about maintaining privacy, as this loophole beats the objective of Chrome's Incognito Mode. However, it won't allow the undermining of incognito mode principles. These principles are consistent with emerging web standards for private browsing modes.
The company also recommended publishers not to be too reactive to the change and eliminate the free stories for everyone as a effect of not being able to detect who uses the Chrome Incognito Mode anymore.
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