Huddersfield Town reveal their new kit - without a sponsor

Huddersfield kit has no sponsor on it. Image PA Images

Huddersfield kit has no sponsor on it. Image PA Images

THE FA have contacted Huddersfield Town as they investigate whether the club's controversial new kit breaches advertising regulations. Indeed, many people smelt the same rat.

Add to that the fact that Paddy Power's own email to launch the kit was signed off by their "UK PR & Mischief Champion", and it looks probable that, much to Town fans' relief, their may be a few cosmetic changes before it reaches the shelves.

Well, Paddy, we hope you're happy.

The actual 2019/20 home kit will still feature Huddersfield's traditional blue and white stripes but with their new title sponsor relinquishing the space on the front.

However, Paddy Power has now revealed the move was a stunt to promote its new campaign, with the aim of highlighting the issues around shirt sponsorship.

The ad that has accompanied the unveiling is pretty great in fairness.

Despite the good intentions, it seems that the club neglected to inform the Football Association, who had intervened over the sash kit and sent a letter about appropriate sponsorship logo sizes. However, I'm not sure if the people of Huddersfield are aware of that one.

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The original, subject of mass controversy, saw the bookies' logo stretch diagonally across the shirt to a satirical extent.

The campaign, titled 'Save Our Shirt', is calling on brands, including fellow bookmakers, to stop sponsoring football shirts.

Earlier this week, the cheeky bookmaker trolled fans with a "bold" kit created to celebrate its recently-inked sponsorship deal with the club.

"Now, we believe the right thing to do is to auction off the shirts to help raise money for the Town Foundation, Andy's Man Club and Huddersfield Street Kitchen; three fantastically worthwhile causes that make a real positive impact in the lives of children, young people and men in our community.

We accept that there is a role for sponsors around football, but the shirt should be sacred", said Paddy Power managing director, Victor Corcoran.

"We've always had in mind that our supporters would understand, and really like the real kit when it was properly revealed today".

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