WarnerMedia opts for HBO Max

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The HBO Max streaming service is scheduled to launch in spring 2020.

So, what exactly is HBO Max? The DC logo was also prominently featured in the video package.

Programming from HBO will also be offered, with the premium United States cablenet's forthcoming slate including shows such as Stephen King's The Outsider, as well as series from sibling networks such as TNT, TBS, Cartoon Network and Adult Swim.

WarnerMedia has chosen the name HBO Max for its upcoming streaming service.

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This article was written by Hyung-Jin Kim from The Associated Press and was legally licensed through the NewsCred publisher network.

Commenting on the service, Robert Greenblatt, chairman, WarnerMedia Entertainment and Direct-To-Consumer, said: "HBO Max will bring together the diverse riches of WarnerMedia to create programming and user experiences not seen before in a streaming platform".

"Anchored with and inspired by the legacy of HBO's excellence and award-winning storytelling, the new service will be "Maximized" with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from WarnerMedia's enormous portfolio of beloved brands and libraries", WarnerMedia explained in a release. That price would put it higher than competitors such as Netflix ($9), Disney+ ($7) and Hulu ($6).

The streaming giant is to lose the classic 1990s sitcom from next year, when WarnerMedia, which owns the rights, launches its own rival service.

Original programming on HBO Max will include 2 movies from Witherspoon's production company and 4 from Greg Berlanti, producer of "Riverdale" on the CW.

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