Will Instagram soon hide likes, video views?

Stock image

Stock image

From today, Australian Instagram users won't be able to see how many likes other posts receive, with the social media platform implementing a trial that was first rolled out in Canada in May.

The shift also removes the number of views a video posted to the platform receives.

Facebook Australia and New Zealand director of policy Mia Garlick said Instagram should be a place where people feel comfortable expressing themselves, rather than judged.

Instagram is hiding the number of likes on posts in several countries, including Australia and Japan, in order to "remove pressure" on users.

The platform is also exploring ways to enable users to control how certain people interact with them without having to block them completely.

The goal, she adds, is that users feel less judged and to see "whether this change can help people focus less on likes and more on telling their story".

FaceApp security concerns: Experts say Russians might own your old photos
Famous people are doing it, regular people having been doing it to photos of famous people , regular people have been doing it to themselves.

So what exactly will this mean?

It seems that the economy of likes - where a tiny red heart is quite literally used as currency to drive influencers' careers - has increasingly lost meaning, too.

However, users will still be able to see how many likes their own posts get.

You'll no longer be able to compare how many likes your brunch photo gets compared to your date's shot of the same meal. "During this test, only the person who shares a post will see the total number of likes it gets".

People can choose to make a restricted person's comments visible to others by approving their comments.

The change comes amid growing concern about the impact of social media on users' mental health, especially young people.

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