5G for the home is here at £35/m for unlimited data

Three switches on its 5G network in London – prompting advert complaint from EE

Three switches on its 5G network in London – prompting advert complaint from EE

Three is boasting that its single 5G plan will shake up the broadband market with customers able to cancel their landline and instantly access fibre-like, ultrafast speeds compared to what the average United Kingdom customer now obtains using traditional, fixed broadband services. This is considered to be the "gold standard" in 5G because it provides faster download speeds.

It costs £35 per month on a 24-month contract, offering unlimited data in the home, and "fibre-like, ultrafast speeds". Unlike its rivals, Three has chose to start with 5G broadband as opposed to mobile network connectivity.

Three CEO Dave Dyson (pictured) said: "Three's 5G is going to revolutionise the home broadband experience".

And if you can't get coverage in your area, or you don't live in London, that might only briefly be a problem, as Three is bringing 5G to 25 cities and towns by the end of the year, as well as launching a 5G mobile service, so you won't be limited to home broadband for long.

And you might well want to, because there are some big advantages to 5G home broadband, including the fact that it's plug and play with no engineer visits, so it's quick and easy to set up and you can easily take it with you when you move house. This means you'll be able to pick up a 5G router from a Three store and use it in your home to power all your devices. Though it is available in parts of Birmingham, Bristol, Cardiff, Glasgow, Manchester and Liverpool, as well as London.

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"As per the Guardian, BT-owned EE has filed a complaint with the Advertising Standards Agency (ASA), claiming that Three's 5G ads - which features the tagline "if it" not Three, it's not real 5G" - are misleading.

The campaign, which runs with the tag line "If it's not Three, it's not real 5G", ran in newspapers and on social media.

EE isn't the only operator to take issue with Three.

In a statement, Ofcom has said that it's "releasing more airwaves to support the roll-out of 5G".

"Now Vodafone UK has jumped on the "unlimited" bandwagon Three will have to work extra hard to differentiate its 5G offer".

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