Launch Date Targets November, Weighs $9.99 Price

Apple TV+ subscription service leak details price and launch plans

Apple TV+ subscription service leak details price and launch plans

Apple is eyeing a November launch date for its premium a la carte streaming service Apple TV+, according to a report in Bloomberg.

At R2.3 billion a season, that makes it one of the most expensive TV shows ever, though the Bloomberg report didn't specify whether that includes both production and marketing costs, as well as actors' salaries.

Analysts with Wedbush have forecast that Apple TV+ could secure some 100 million paying subscribers over the next five years.

Disney+ will also launch in Australia and New Zealand a week later, the company said in a statement, adding that the service will be priced between $6 to $8 per month in these countries.

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Consumers have been slower to replace hardware recently due to higher prices, market saturation, economic headwinds and a lack of breakthrough new features. By comparison, Netflix will spend about $15 billion this year on original content. The information is said to come from people 'familiar with the matter, ' ones claiming that Apple will kick off the subscription with 'a small selection of shows'. Netflix and Amazon Prime Video have established a strong position while Disney is about to launch its own service. It may offer the first three episodes, and then release new episodes weekly.

The company could head off a revenue slowdown by coaxing users to subscribe to the new services.

When it launches, Apple TV+ will be Apple's third major subscription service following News+ and the upcoming Apple Arcade game service. "The Morning Show", which released a trailer today, stars Jennifer Aniston and Reese Witherspoon as two anchorwomen whose personal and professional lives implode amid increasing scrutiny in the spotlight. It'll sit inside a re-jigged Apple TV app, but will also be available on smart TVs from the likes of Samsung, Sony, LG, as well as Roku TV sticks and Amazon's Fire TV.

The first two seasons are expected to cost $300 million - so Apple clearly isn't afraid to pay top dollar for top talent.

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