CA Bill Passes Allowing College Athletes to Profit from Endorsements

A Los Angeles police officer's body camera is seen on Feb. 18 2017 in Los Angeles

A Los Angeles police officer's body camera is seen on Feb. 18 2017 in Los Angeles

Despite protesters' outrcry, the bill is widely regarded by health advocates as a necessary step to keep vaccination rates high enough to sustain herd immunity, which is threatened in the U.S. by poor vaccination rates and measles outbreaks. "Because we have formidable schools". And we have formidable viewership.

The bill, on the off chance that it progresses toward becoming law, would go live January 1, 2023. "I'm sick of being leveraged by the NCAA on the backs of athletes who have the right to their own name and image".

Newsom is likely to face heavy lobbying from the NCAA, the Pac-12 and university officials from public and private schools throughout the state, although pressure from all of those groups did not persuade legislators.

A few of the bill's backers, such as Bernie Sanders and National Basketball Association star LeBron James, took to Twitter to urge residents and state representatives to support the legislation. Golden State Warriors forward Draymond Green celebrated the bill passing Monday night.

The NCAA had no immediate comment on Monday's action.

"We recognize all of the efforts that have been undertaken to develop this bill in the context of complex issues related to the current collegiate model that has been the subject of litigation and much national debate", Emmert wrote in his letter. The bill awaits approval from State Senate and a signature from Gov. Gavin Newsom, according to the CBSSports.

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One of the rulings specifically cited by Stanford is pending with the 9th U.S. Circuit Court of Appeals.

The Fair Pay to Play Act would allow college athletes in California to sign endorsement deals; earn compensation based on the usage of their name, image and likeness; and sign all types of licensing contracts that would allow them to earn money.

In a letter sent to state Assembly leaders in June, NCAA President Mark Emmert warned that if the legislation becomes law there could be severe consequences for the state's colleges and universities, including prohibiting athletic teams from participating in NCAA championships.

It is anticipated that those proposals will be forthcoming in a formal report to the NCAA's Board of Governors in October.
The bill would make it legal for college athletes to make profits from sponsorship deals without the risk of losing scholarships.

Several opponents of the bill were detained before the legislative session as they blocked entrances to the Capitol, including two women who briefly chained themselves to outside doorways. An athlete would not be allowed to have a deal that conflicts with a school contract, but a school contract would not be allowed to restrict an athlete from using their name, image and likeness for a commercial goal when not engaged in official team activities.

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