Apple meeting resistance from music companies in quest for media super-bundle

Apple is reportedly considering bundling Apple TV+ and Apple Music

Apple is reportedly considering bundling Apple TV+ and Apple Music

Why it matters: Apple's services division has been killing it as of late and based on what we've seen of Apple TV+ thus far, that's only going to continue. A year ago, the company only offered Apple Music but now, it has Apple Arcade, Apple TV+, and Apple News.

As noted by the Verge in September, the creation of an Apple services bundle would obviously make a lot of sense for the company, especially considering rivals like Amazon offer similar bundled services.

That's according to an article published by the Financial Times earlier today (October 7), which says that "some record labels [are] nervous about the prospect of offering their music for a lower price".

That resistance is coming from, as usual, record labels.

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Although some record labels are said to be open to the idea, the report claims at least one big label has expressed concerns, adding that the industry is growing more wary about its relationship with APPLE. That's the stance even before the companies discuss how much such a bundle woud cost.

Believe it or not, that might not be the only promotion created to boost Apple TV+ subscriber numbers early on, at least according to a fresh Financial Times report (via CNet).

Apple Music now commands $9.99 per month and Apple TV+, which is scheduled to launch on November 1, will be introduced at $4.99 per month. Specifically, the label is anxious that bundling may lead to decreased revenue (despite the possibility that it could also result in more overall subscriptions sold). It's also possible that Apple may tie some of this in with other services or bundles, such as AppleCare+ or the iPhone Upgrade Program.

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