Drake is getting into the cannabis business

'More Life': Drake is launching a cannabis production facility in Toronto

'More Life': Drake is launching a cannabis production facility in Toronto

According to the company, More Life-branded products - named after the rapper's 2017 project - will focus on "wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe". "He's launching a new business venture this Thursday!"

Rapper Snoop Dogg partnered with the Smith Falls, Ontario company in 2016 to create the brand "Leafs by Snoop" or LBS, while his friend and lifestyle guru Stewart plays an advisory role in the development of its CBD or cannabidiol products. Canopy Growth will continue to operate the facility and retain the rights to distribute its product, the company said.

Drake is just the latest of a list of artistes and celebrities who have partnered with Canadian cannabis companies since the country approved the use of recreational marijuana.

OVO Sound boss Drake is out here proving it's way, way, way deeper than rap.

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"The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting", said Drake in a statement."The idea of being able to build something special in an industry that is ever growing has been inspiring".

Drake may not go down as G-O-D, but he is going in on THC.

For Drake, his chart-topper "God's Plan" could hypothetically turn into God's Strand. Under the terms of the arrangement announced Thursday, Drake will own 60 per cent of More Life Growth, with Canopy owning the remaining stake and having the right to nominate two members to the company's board.

Drake's agreement with Canopy Growth Corp. has a number of stipulations, including certain performance targets that must be met within 18 months to maintain the non-Canadian licencing rights to More Life.

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