Whatsapp Catalogs for shopping launch in seven countries

WhatsApp adds shopping catalogue feature on its app for businesses

WhatsApp adds shopping catalogue feature on its app for businesses

Facebook has been constantly pushing ecommerce features on its popular messaging platform WhatsApp. "We gave the founder Andhika Mahardika early access to the catalog feature, and he told us that it makes it easier for customers to learn about their products, know the prices and view the images of what they offer - which is essential for serving their customers better" said the company speaking about the new feature.

The company said catalogs are a mobile storefront for businesses to showcase and share their goods so people can browse and discover something they would like to buy. The developer explains with much aged insight and wisdom that "having to exchange multiple messages and photos to get product information is tedious" both for the poor person in charge of manning a company's social presence and shoppers, and Catalogs is set to change that.

The catalog feature is available to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the U.S. It will be rolling out around the world soon. With this update, potential customers can browse the catalogue of products sold by businesses exclusively through an entrepreneur's WhatsApp account. Avoiding any confusion. Also, the catalogues are hosted on WhatsApp servers to save valuable storage space.

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These businesses can now use WhatsApp's catalog feature to create sort-of an online portal that users can explore and make purchases from. They can then follow instructions to add product details, images, prices and more.

WhatsApp is one of the most popular messaging apps in the world. It is now rolling out in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom, and the US. It's also expected to roll out to other regions soon. However, given the general direction WhatsApp is heading in with payments, catalogs could be a step towards full-fledged ecommerce functionality on the platform.

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