Deliveroo advert banned for misleading customers

Another Deliveroo TV ad banned for being misleading

Another Deliveroo TV ad banned for being misleading

Imbued with special powers like Mary Poppin's endless bag, the Deliveroo bag just keeps on delivering - 'Chinese, KFC, Wagamama, Greek salad, Pizza Express, Burger King, Five Guys, Doner, Buon Giorno Italiano, prawn crackers...' she calls out as she hands over the goods to glad empty-stomachs.

The complainants, who understood each restaurant would need a separate order, each incurring a delivery fee, with each meal then delivered separately, challenged whether the ad was misleading.

A Deliveroo TV advert suggesting food from multiple restaurants could be delivered in one order has been banned and become the third most complained-about advert of the year so far. Deliveroo said the advert was about emphasising "choice".

A spokesman from the company said: "For the record, you can't actually dive into your Deliveroo bag, however hungry you are".

Deliveroo argued it was clear that the ad was not depicting an "ordinary household" or an "ordinary Deliveroo order".

Deliveroo said the advert clearly stated on screen that "separate orders must be made for each restaurant" and had offered to make this clearer.

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However, the ASA said that the domestic setting of the ad and the reference to "All your family favourites, now on Deliveroo" "strongly implied" people would be able to order together from different services. This is growing each day. Droga5's first work since it picked up the account, the ad has so far brought in a whopping 336 complaints from concerned viewers who felt it trivialized auto crashes.

Only two other adverts have received more complaints to the ASA this year, one for the comparison website GoCompare and another for a fireworks display.

Some 336 people said it trivialised vehicle crashes, but ASA did not consider the rules to be broken.

An advert by Cheltenham Fireworks showing a dog wearing ear defenders is the second most complained about advert of the year so far, receiving 317 objections.

The ASA upheld the complaints based on the codes around responsible advertising, and ruled that "f*ck was a word so likely to offend that it should not generally be used or alluded to in advertising", regardless of where it appears.

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