Peloton faces backlash and ridicule over new holiday commercial

The ad begins with a woman receiving a Peloton bike as a gift from her apparent partner

The ad begins with a woman receiving a Peloton bike as a gift from her apparent partner

The ad, which initially debuted online in November, features a husband surprising his wife on Christmas morning with an exercise bike, showing her gasping with shock after lifting her hand from her eyes.

At the end of the 30-second ad, she sits on the couch with her partner to watch her entire selfie diary, with the 1999 hit "She's So High" from Tal Bachman playing in the background.

"A yr in the past, I did not understand how a lot this may change me", the spouse mentioned to her husband about her Peloton.

Then, there's the apparently sleepless nights, the relentless riding, the constant filming and finally the nearly dutiful presentation of the video as she gratefully shows him that his $2,000 hasn't gone to waste. Or, at least, its latest ad is.

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That's not all. Viewers are also venting about the ad format, which seems to try to combine an Instagram Story with a traditional commercial-without much success. Some took issue with the husband seemingly wanting his already fit wife to lose weight, while others mocked her being "nervous" about riding a stationary bike at home.

While it may not be quite on the level of Kendall Jenner stopping a street protest with a Pepsi, or McDonald's using a grieving child to sell a Filet-O-Fish, the commercial has made people want to save the poor "Peloton wife" from her fate of endless bike rides.

Despite the trouncing it took on Twitter, the brand's stock went up 4.6 percent on Monday, according to CNBC, proving that companies are still very much benefiting from the internet's hysteria. Share your thoughts in the comments!

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