Amazon rules smart speakers, leaving HomePod in the dust

Echo Show 8

Echo Show 8

Anyway, Amazon. "This year, 69.7% of U.S. smart speaker users will use an Echo, down slightly from 72.9% last year". The report shows that in 2020 69.7% of US smart speaker users will use an Amazon Echo device, which is down a bit from the 2019 total of 72.9% of the market.

Some new smart-speaker predictions from research firm eMarketer are generating headlines mainly based on the claims about Amazon's ongoing domination of the market in the US.

It is estimated that 31.7 percent of smart speaker owners will use a Google device in 2020, while 18.4 percent will use speakers in the Other category.

"We had previously expected Google and Apple to make more inroads in this market, but Amazon still aggressive", said eMarketer principal analyst Victoria Petrock. This segment made up 17.9 percent of the USA smart speaker market past year, and is only forecast to grow to 18.8 percent by 2021. "Over time, we'll see slowing growth in the number of smart speakers as people turn to voice assistants built into other things within homes, vehicles and on-the-go".

"Since Amazon first introduced the Echo, it has built a convincing lead in the USA and continues to beat back challenges from top competitors", said Victoria Petrock, eMarketer principal analyst.

World Health Organization says advance squad already in China to fight novel coronavirus
No reasons were given, although the province's initial response was deemed slow and ineffective. The virus was first identified in Wuhan , China , in late December.

Amazon's smart speaker had a first-mover advantage in the United States with the Echo and its built-in assistant, Alexa. By offering affordable devices and developing the amount of Alexa skills, the company has maintained Echo's appeal, "he added".

One area where eMarketer said Echo device falls short of the competition is language support. By then, an estimated 68.2 percent of homes in the US can still be expected to use Amazon's Echo speakers. Amazon's lowest-priced device, the Echo Dot, sells for $ 30 and sometimes goes down even more. That means that users don't necessarily have to own a standalone device.

This year's number might be lower compared to last year's record, but it still is substantially higher than the number of non-Echo users in the US combined. Overall, eMarketer expects about 83.1 million smart speakers in 2020, which is up 13.7% from past year.

The report did not provide estimates regarding the number of USA homes using Apple's HomePod.

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