Geoff Keighley Is Skipping E3 2020

Geoff Keighley

Geoff Keighley

While it's probably not surprising to see numerous studios' names featured on the list, Activision's presence is interesting to note given it had a pared-back presence at E3 2019, deciding not to have a show floor booth a year ago.

"I've debated what to say about E3 2020", he said.

Geoff Keighley has announced he will not produce E3 Coliseum this year, and it will be the first time in 25 years he has not participated in E3.

"We're at an interesting inflection point between physical and digital events, and certainly E3 is in the middle of a transition - evolving from what was traditionally an industry trade show", he said. When asked what elements factored into his decision, he replied "A ton of factors, I just don't really feel comfortable participating given what I know about the show as of today".

"It's no secret that E3 needs to evolve and I have lots of ideas around that, but have chose to take a wait-and-see approach".

Keighley's decision to skip E3 2020 after 25 years of attendance is even more damning considering he was consulted about plans for this year's event.

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A Restera user has managed to access E3 2020's list of participating companies in advance of its full reveal, alongside information about the convention's heightened security measures, ticket prices, and more.

In previous years, many of those names would have been assumed to be at E3, but the show has dealt with a number of high-profile departures of late.

The news will cause further embarrassment for E3 owner the Entertainment Software Association (ESA), which also failed to secure PlayStation's attendance at the Los Angeles event for a second consecutive year.

E3 is not the juggernaut event that it once was - that much is becoming abundantly clear. Apart from hosting The Game Awards in December, he also has Gamescom Opening Night Live in August.

In the deck, E3 talked about parterning with influencers that could amplify E3's capacity to highlight gender equality and other "relevant social good efforts".

"I absolutely think there's a way forward for the brand of E3". We'll be updating you about more news regarding the conference as it becomes pertinent.

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