Alan Sugar apologises for racist tweet about Senegal

Lord Sugar on The Apprentice

Lord Sugar on The Apprentice

"Multi tasking resourceful chaps", Lord Sugar said.

Lord Sugar initially refused to apologise, calling the reaction "OTT" to a "bloody joke". "Seems it has been interpreted in the wrong was as offensive by a few people", he told his followers.

"And I put this challenge to the BBC: are you going to keep Alan Sugar as the host of The Apprentice?".

The BBC, which airs Lord Sugar's reality series The Apprentice, issued a statement following his apology.

Lord Sugar has come under strong criticism on Twitter this morning after posting a tweet about the Senegalese football team - which he has since deleted. Sugar posted an apology saying, "It was in no way meant to cause offence, and clearly my attempt at humour has backfired". "I misjudged me (sic) earlier tweet", he wrote. "It's right he's apologised unreservedly", the BBC press office wrote on Twitter.

She tweeted: "A shocking, vile tweet that you take a screen grab of because you know it will soon be deleted".

Tommy Fleetwood net worth: How much is US Open 2018 hopeful worth?
I'd like to do it more . "To have my name on there twice is pretty incredible, and to go back-to-back is even more extraordinary". Mickelson has been at the centre of a golfing furore for his actions on the third day of the US Open on Sunday (NZT).

But Lord Sugar, who fronts the United Kingdom version of the "The Apprentice" on BBC, initially refused to back down and maintained that his tweet was "funny".

The BBC, which announced a pledge that at least two of its senior management team will be from a black, Asian or other minority ethnic background by 2020, reprimanded its star.

Actress Kelechi Okafor tweeted that Sugar was "constructing this joke on the premise that all black people look alike, are poor and can not achieve social mobility".

Asked about Lord Sugar's tweet, a senior Labour source said: "It's quite clearly racially offensive and unacceptable and should be investigated by the relevant parliamentary authorities".

Lord Sugar previously acted as Labour's official enterprise champion during Gordon Brown's time as prime minister, but he quit the party in 2015 because of a perceived shift to what he called "Old Labour".

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