Instagram Unveils New Long-Form Video Hub

Instagram Announces IGTV An Entertainment Hub With Hour Long Videos And Content From Social Stars

Instagram Announces IGTV An Entertainment Hub With Hour Long Videos And Content From Social Stars

"We've come a really long way in just eight years, and it's thanks to this incredible community. that we've been able to launch IGTV", Instagram CEO Kevin Systrom said on stage at a launch event in San Francisco that was beset by delays and technical issues.

Though the launch focused on individuals who already have huge followings, Systrom made it clear that IGTV will allow all users to upload longer videos, capped at 10 minutes for the time being. Like cable TV, you just turn it on and mindlessly consume all the content. According to an introductory blog post, the answer to that question will involve some of the biggest names in online video.

There are also some hints of the defunct Vine service in there, appropriate, as some of IGTV's stalwarts like King Bach started on there.

By increasing the length and quality of video on Instagram, the image-sharing social media network may be trying to tap into the multibillion-dollar market for TV advertising.

Instagram says you can also like, comment and send videos to friends via Direct messaging. In a press release, Instagram said this is because IGTV is "built for how you actually use your phone", unlike the more traditional horizontal format.

Since then it has become a strong enginer of growth for Facebook in terms of users and ad revenues.

What game were you watching? - Costa bites back at journalist
It was far from a lovely win, but the goal was enough to make Spain coach Fernando Hierro smile. Spain top Group B courtesy of having collected fewer disciplinary points than Portugal.

That trend appears to be one of the reasons that Facebook is "hedging its bets" by opening Instagram to the longer-form videos typically found on YouTube, said analyst Paul Verna of the research firm eMarketer.

By launching IGTV, Instagram seems poised to compete with other tech platforms, such as Snapchat and YouTube, that have housed video from high-profile individuals and media organizations for years. Beyond "Explore", IGTV will also include "For You", "Following", "Popular" and "Continue Watching" tabs, each of which speak for themselves.

As for who can create content for IGTV, Instagram notes that "anyone can be a creator on IGTV and upload videos in the app or on the web". We hope it brings you closer to the people and things you love.

IGTV will launch on both iOS and Android over the next few weeks.

Systrom described the new app as "a separate space, a dedicated space to enjoy video without being distracted".

Business-wise, the move makes flawless sense. Heading on the app right now reveals a pretty limited selection of videos, with the only person I know on there being MKBHD, but that'll probably change as time goes on.

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