Solo Drops Off 65%

ImageAlden Ehrenreich in

ImageAlden Ehrenreich in"Solo A Star Wars Story."CreditJonathan Olley Lucasfilm

Disney and Lucasfilm's latest brought in $29.3 million from 4,381 locations over the three-day period.

"Solo: A Star Wars Story" has become the first Star Wars film to ever make a loss within its second week in theatres, box office data reveals. "I'm not sure it's so much that people aren't excited for additional stories", he explained, noting that the Marvel Cinematic Universe continues to churn out new adventures that do huge business at the box office.

As those who have been watching and speculating about Solo's box office struggles will tell you there is no shortage of theories about why the film is bringing in such low box office receipts globally. Through a series of daring escapades deep within a dark and risky criminal underworld, Han Solo meets his mighty future copilot Chewbacca and encounters the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga's most unlikely heroes.

It is falling far behind in the iconic space franchise. So even when Han Solo fails in a mission, he somehow still manages to find a small victory.

"Box office got conflated with perceived value of the movie and that might have affected its second weekend", Dergarabedian said. "The second half is dominated by the Imperial alert klaxon and Forest Whitaker's voice over, and practically screams "EPIC" at the viewer, before closing on another hero shot of Jones".

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Paul Dergarabedian, the senior media analyst for comScore, thinks that all the media attention given to "Solo's" less-than-impressive opening weekend numbers could have actually negatively affected its second weekend earnings. "They really should have pushed Solo to Christmas".

With Solo not receiving almost the marketing push as its franchise predecessors, Cruetz appears to be implying that Disney left Solo to survive on the popularity of the Star Wars name alone - something that turns out to have been a mistake.

Screening of the film "Solo: A Star Wars Story" out of competition - Red Carpet Arrivals - Cannes, France May 15, 2018.

The 65 percent drop off is one of the highest in recent "Star Wars" history, although it is less steep than the second week fall of the franchise's last film, "Star Wars: The Last Jedi", which slid 67.5 percent in weekend two this past December - but, that was also after a $220 million debut.

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