Amazon's "Try Before You Buy" Prime Service Launches in the US

Amazon Prime Day starts at noon on Monday July 16

Amazon Prime Day starts at noon on Monday July 16

The evolution of online shopping has paved the way for many similar services, like the UK's ASOS, where you can buy as many items you want, try them out, return them within 30 days, or pay later with Klarna without having to pay any extra charges.

Customer must order at least three items to have a Prime Wardrobe order shipped and can try up to eight items per order, for which there is no minimum dollar amount required. Customers are only charged for the items they keep when the seven days are up.

On Wednesday, Amazon announced its clothing home try-on service, Prime Wardrobe, is available for all Prime members in the U.S. The company launched an invite-only beta version of the service past year.

Amazon's entire catalog of clothing is not part of the Prime Wardrobe service.

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Personalized online shopping services have been on the rise with services like Trunk and Stitch Fix allowing customers to order multiple pieces of clothing and choose the ones that fit while returning the rest.

Amazon Prime Wardrobe was announced past year and is finally coming out of its beta testing phase. The logic is that in-home try-on eliminates the obstacle to online clothing shop and when it's easier to send items back, more people may shop.

The service offers customers access to more than a million items across a slew of renowned brands including Levi's, Boss, Puma, Theory and Calvin Klein. "Thus when Amazon enabled Prime, it on day one was available for a large catalog of items, both from Amazon and from sellers, instead of launching with a limited catalog". "Fashion brands want to reach Prime users". For men, it was tops, jeans and slacks and for kids, shoes proved most popular.

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