IHOP admits it 'faked' IHOb to promote new burgers

Is Di Giorno OK

Is Di Giorno OK

The International House of Pancakes is once more all about the flapjacks.

The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday.

In June, IHOP changed its name to IHOb to promote its new line of burgers.

IHOb should really stand for "International House of betrayal", because less than a month since the big reveal, the former burger house is reverting back to its pancake roots.

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To me, it looks like the buyers are buying the Brexit dips in anticipation of a rate hike and better economic news. Less than nine months remain until Britain reduces the EU's membership on March 29, 2019.

The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!"

IHOP will continue to sell both pancakes and burgers. The brand has already changed its name on its website and all social media platforms. Before the IHOb campaign, 19% of USA adults said they had talked about the chain in the past two weeks. "They're still there. They're on the cover of the menu", Rebelez said.

Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking.

Or maybe we were just gullible.

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