Lyft is taking on Uber not with cars, but with bicycles

Lyft will now be running bikeshare networks.                  Lyft

Lyft will now be running bikeshare networks. Lyft

The deal price wasn't disclosed, though it was previously rumored to be worth around $250 million (metered paywall).

The ride-hailing service announced Monday that it's buying New York-based Motivate, the company that runs Boston's Blue Bikes (formerly known as Hubway), New York's Citi Bike, and other similar services in San Francisco, Chicago, D.C., Portland, Columbus, and Minneapolis.

"We're excited to invest in bike-share to continue building the world's best transportation for the future of our cities", Lyft tweeted. Motivate will still operate a standalone business maintaining bikes and managing operations under its current name.

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As both Lyft and Uber applied for electric scooter permits in San Francisco last month, both appear ready to incorporate options for things like bikes and electric scooters into their smartphone apps. Motivate's collaborative approach with cities mirrors the way Lyft has historically worked with regulators and aligns with our strategic vision for bike share nationwide. It also means private businesses that provide non-traditional transportation services are likely to become an even bigger part of the public transportation infrastructure. The only problem? Uber kind of beat them to that particular revolution. Bike sharing and electric scooter activity should supply a fair amount of data that helps address this problem. Amazon's best-selling electric bicycles.

Lyft is getting into bikeshare with the acquisition of Motivate, a company that operates large bikeshare programs around the country.

Lyft said it plans to continue growing bike sharing systems in major markets across North America, and will work to expand the systems already put in place by Motivate.

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