Netflix Will Remove Written Reviews Soon

If you're an opinionated TV or film auteur who loves to share their thoughts on Netflix, I'm afraid I've got some bad news.

Considering these reviews could be written and seen only on the Netflix website, it's unlikely this will have as much as an impact - or attract as much controversy - as the previous change to the review system. But some titles have garnered a strong outpouring of feedback: Its popular original series "Stranger Things", for example, now has 3,897 reviews on the Netflix U.S. site. That functionality, as pointless as it may seem, will remain in place. By mid-August, you won't even be able to read existing user reviews.

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That user reviews aren't very popular among Netflix's userbase isn't very surprising. For the user, though, they are a useful tool. She revealed that the company has "notified members who have used the feature recently", so hopefully no one is blindsided by the mass deletions that are coming in a few weeks. The exact numbers aren't available to me, but I have to imagine that a huge majority of customers access Netflix through apps on their TVs or video game consoles.

A spokesperson for Netflix cited declining usage as the primary reason for moving away from written reviews. Of course, it could also want to remove user reviews because it doesn't want to give people a platform to speak negatively about it's increasingly large portfolio of original content, but that's just my own speculation.

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