Coca-Cola denies reports they are looking at making cannabis-based drinks

Coca-Cola 'in talks' over cannabis-infused drinks

Coca-Cola 'in talks' over cannabis-infused drinks

"Several sources have told me that Coca-Cola is in serious talks with Aurora Cannabis and the talks revolve around CBD drinks", said journalist David George-Cosh to BNN Bloomberg, who broke the story.

Coke's possible foray into the marijuana sector comes as beverage makers are trying to add cannabis as a trendy ingredient while their traditional businesses slow.

The companies declined to comment on the report but acknowledged their interest in that segment of the cannabis market.

Coca-Cola announced its interest in a statement on Monday, responding to a report from BNN Bloomberg that said it was in talks with Canada's Aurora Cannabis Inc (ACB.TO) to develop drinks infused with cannabidiol (CBD), the non-psychoactive chemical found in marijuana.

The company went on to say that their objective is "health-focused beverages that will ease inflammation, pain and cramping". "There are different viewpoints on a product category, and you don't want to offend too much", Dibadj said.

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A spokesman for the company, Kent Landers, said the plan is to infuse a non-intoxicant component of the plant in Coca-Cola drinks with hopes of relieving pain without getting people high.

On a potential Coca-Cola deal, Booth says, "Coca-Cola would be a great partner but we can't comment on speculation as of this time".

Besides Aurora, she said cannabis companies Tilray (TLRY.O) and Aphria (APH.TO) were likely targets for partnerships with big consumer companies looking to get into the market. "No decisions have been made at this time".

Marijuana becomes legal across Canada on October 17. Aurora released an official statement Tuesday saying it does not have an agreement in place with any beverage companies, and confirmed that it has engaged in exploratory discussions with a number of firms.

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