Apple's privacy portal now lets USA customers download their data

Apple's privacy portal now lets USA customers download their data

Apple's privacy portal now lets USA customers download their data

Apple Inc on Wednesday rolled out an online tool to users in the United States and several other countries to download, change or delete all the data that the iPhone maker has collected on them.

The website explains how and why Apple products are "designed to protect your privacy". Other companies make it frustratingly hard or near impossible to figure out how much information they collect, let alone how that data will be managed if your account is deleted. As of writing, the website hasn't been fully updated yet, but should be by the end of today.

"Apple products are created to protect your privacy", reads the first page in big, bold text. "Privacy is a fundamental human right", the company said on a web page, adding "great experiences don't have to come at the expense of your privacy and security". It goes on to point out that so much of our personal information - everything from emails and messages to where we bought our last coffee - is stored on Apple devices these days, and should be protected. The company also notes that it requires app developers to agree to strict privacy guidelines and punishes those who violate them.

Apple also expanded its guide for users on how to adjust their privacy settings.

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Apple in compliance with the European Union's General Data Protection Regulation (GDPR) earlier this year launched a portal allowing customers in select regions to download a copy of the data associated with their Apple ID.

To do this, visit the page and sign in with your Apple ID, then click the Get started link under Get a copy of your data. So far, so informative, but it is the data downloading option that is likely to generate more interest.

As a direct effect of the data breaches and abuse by organisations, the European Union this year activated its General Data Protection Regulation (GDPR), a strict set of privacy rules aimed at returning control to users of the information collected on them, allowing people to see and to correct and delete the material. It also gives users a simpler way to make changes to the data, suspend their Apple account or even permanently delete it.

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