Bird Box memes take flight with amusing tweets

Netflix Breaks Its Own Rule to Brag About Sandra Bullock's'Bird Box Viewing Record

Netflix Breaks Its Own Rule to Brag About Sandra Bullock's'Bird Box Viewing Record

The sci-fi original film, starring Sandra Bullock, broke records for the streaming platform, becoming the most-watched Netflix film over the course of seven days since premiering on December 21.

Sandra Bullock's new movie was watched by 45,037,125 Netflix accounts in its first week.

The Netflix Original has already drawn comparisons to A Quiet Place, mainly because viewers have experienced equally intense levels of butt-clenching throughout the entirety of both films.

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The bird box of the film's title refers in a literal sense to the cardboard box Malorie uses to store her birds for the journey down the river as an alarm system for when the creatures or those influenced by them happen to show up. That's because an unseen malevolent presence is out there, triggering a presto-apocalypse when it manifests people's darkest fears before their eyes, which in turn causes them immediately to break down and kill themselves. As it turns out, there was nearly a sequence that revealed what the creature looked like, which was ultimately filmed but left on the cutting room floor.

So, what exactly did the monster look like? "We'll shoot the scene, '" Heisserer said. "It was just a long fat baby". Bullock describes: "It was a green man with a horrific baby face". As viewers' attention spans get shorter, the glut of streaming content gets easier to consume, and staying in becomes trendier than going out, expect more marketing like this in the near future, especially if Reed Hastings and Ted Sarandos want their annual pay to keep going up. "Then it was like, 'Don't show it to me because [I'll laugh].' Every time I did it, I was like, 'Shit, that's a different film'". "We actually shot that and spent a lot of energy on, but every time I saw it, I was like this is not going to be tense". At first, Sandy was like, "I don't want to see it" because she thought it was scary.

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