Apple and Aetna partner for wearable program
When insurers launch data-driven programs like Attain, it tends to raise eyebrows and questions from skeptics who see the move as a data grab. Participants that opt-in for the free Apple Watch will have to meet their goals every month to pay it off. The Attain app will provide Aetna members personalized goals, track their daily activity levels, recommend healthy actions, and reward them for taking these actions to improve their well-being with offers such as waived payments for the Apple smartwatch.
The app - christened "Attain" - is yet another example of an insurer pursuing a creative means to keep their members healthy, out of hospitals and safely at home, especially as they age and develop more complex medical needs.
Aetna is teaming up with Apple to release a new mobile health (mHealth) app called Attain, which is created to personalize digital health regimens for beneficiaries, who could receive incentives for hitting wellness goals.
Since then, the Watch has been augmented with health-centric features such as an ECG monitor, and more private payers have integrated the wearable device into their chronic disease management and wellness programming. Users earn points by doing activities and completing goals. Anyone looking to gamify their New Year's Resolutions and get a free Apple Watch out of it at the same time should be wary. "We're designing Attain to be personalized and clinically relevant to where each individual is in their health journey".
According to screenshots of the app posted on Aetna's site, the service may also tempt you into using your points towards other things, such as an Amazon gift card or a donation to charity.
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Interested Aetna members are encouraged to sign up at www.AttainbyAetna.com to be notified when the App becomes available for download. The program is completely voluntary and users can choose the information that they share.
Attain combines a person's health history with his or her Apple Watch activity to create personalized goals. "As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives".
However, at least initially, Attain will not be available to Aetna's MA members due to regulatory issues, a spokesperson confirmed to Senior Housing News. It uses the Apple Watch to help Aetna members hit their well-being goals and avoid negative health outcomes. Healthy behavior nudges can include improving nutrition, getting more sleep and other proactive health measures. The company said it won't use information from the program for underwriting, premium, or coverage decisions.
About CVS Health CVS Health is the nation's premier health innovation company helping people on their path to better health.
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