Apple is reportedly planning a Netflix-like game subscription service

According to five anonymous developers speaking to Cheddar, Apple is planning on setting up a subscription service that, in exchange for a monthly fee, offers its members access to a library of games. Cheddar notes the talks around an Apple games subscription service are early and could change.

Apple reportedly began talking with game developers in the second half of 2018, so the plans for the service are still relatively new.

Game streaming is seen as a key to major future growth, so it's not surprising that Apple began conversations with game publishers past year to create a "Netflix for games".

Apple didn't immediately respond to a request for comment Monday.

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The report, which surfaced in Cheddar overnight, emphasised that discussions are still in their tentative stages and the tech giant has no timetable to launch the service. Which, at least from Apple's perspective, makes sense, given that most of its App Store revenue at this point is attributable to games and could presumably serve as a strong basis for recurring revenue. "There are already successful subscription gaming services for consoles and VR headsets, so it certainly seems plausible that Apple would test the market for mobile gaming this way, too".

Subscriptions are seen as a key growth area for Apple as iPhone sales slow. The report comes just under a year after Apple struck down Valve's streaming app Steam Link on their App Store.

Services, which include paid offerings ranging from iCloud storage to Apple Music, are the company's fastest-growing business segment.

Apple said it booked almost $40 billion in services revenue by last year, and Apple has a public goal that it should be a $50 billion per year business by 2020. Services accounted for $39.75 billion in revenue for Apple's 2018 fiscal year, which means the company is on track to exceed the goal.

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