Apple taunts CES tech rivals with privacy ad

New Google Assistant Features Announced At CES

New Google Assistant Features Announced At CES

The advert, which appears on Marriott's SpringHill Suites right next to the Las Vegas Convention Centre where CES is kicking off, is short and sweet in its message: "What happens on your iPhone, stays on your iPhone".

The billboard is a riff off the popular phrase "What happens in Vegas, stays in Vegas".

Apple, which does not maintain a regular presence at CES, did not immediately return FOX Business' request for comment. It also included the URL to Apple's privacy website. This year, The Consumer Electronics Association says it will host more than 180,000 attendees, making this show the largest and most influential tech event on the planet. For those who don't know, this is the same building where this year's biggest tech conference, CES 2019, will take place.

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While Facebook and Google have been criticized for what is seen as selling user information, Apple has taken a strong antagonistic stance to that practice.

CES starts Tuesday and runs through Friday.

Share of Apple were down 0.51 percent as of 12:30 p.m. ET. This illustration picture taken on April 29, 2018, shows the logo of Apple displayed on a screen and reflected on a tablet in Paris.

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