New software cracking down on Netflix accounting sharing

The days of sharing Netflix passwords could be coming to an end

The days of sharing Netflix passwords could be coming to an end

If you share your Netflix password with your friends then you'd better watch out - a dystopian new AI has been created to crack down on account sharing.

Subscribing to Netflix and sharing your password with family and friends so they can use the streaming service for free may be coming to an end. "If the latter, then subscribers are offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users", Synamedia explained.

If passwords are being sold through for-profit operations, accounts could be shut down.

Synamedia presented the technology at the CES 2019 conference in Las Vegas.

The Daily Mail reported that Synamedia's AI software analyzes which users are logged in at any current moment and then flag those accounts that are being shared.

"Casual credentials sharing is becoming too expensive to ignore, ' said Jean Marc Racine, CPO of Synamedia".

The way it works, is that streaming service companies would hire Synamedia, which in turn uses AI, behavioral analytics and machine learning to monitor and analyse password sharing activity across user accounts.

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'Our new solution gives operators the ability to take action.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

These seemingly small acts of theft add up too; according to research by Parks Associates, 2021 account sharing could lead to as much as $9.9 billion of losses for streaming companies and $1.2 billion of over-the-top (OTT) revenues.

"It's a great way to keep honest people honest while benefiting from an incremental revenue stream".

For example, it checks what content you're watching in what location.

Synamedia says its system is being trialed now by a number of content providers, although it won't say exactly who they are. There's no sign of whether or not any streaming services will want to employ the new technology.

This story originally appeared in The Sun.

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