Samsung Galaxy M Series India-First Smartphones to Launch by January-End

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

The series will be targetted towards the country's millennials, hence the nomenclature, "M".

Expected to arrive in India by the end of January (or around a month before the flagship Galaxy S10 is revealed), the Galaxy M10, M20 and M30 will be sold exclusively through Samsung's online store and Amazon's Indian site, with plans for a full global rollout to come shortly after. Data from research firm Counterpart indicates that Samsung, the world's largest smartphone manufacture, had a lower market share in India than Xiaomi for two of the first three quarters of previous year.

The company said it'll launch these devices in India first, and then roll them out globally. In a press statement, the South Korean company made it clear that India is the first country where Samsung plans to launch the Galaxy M series smartphones. The smartphone giant is also expected to discontinue the Galaxy J and Galaxy On series in the sub-continent.

A lot has been said and written about Samsung's soon-to-launch Galaxy M series.

From what we know so far, there will be a total of 3 models - Galaxy M10, M20 and M30.

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It is believed that Samsung's online sales account for the double-digit percentage of the overall revenue turnover from the mobile division for the company.

The new Galaxy M devices are said to come with a powerful display, camera, battery and a processor. We have already opined on whether the Galaxy M series could bring about Samsung's resurgence in the budget segment.

The Galaxy M10 and the M20 series will come with FullView screen having wafer-thin bezels on all sides and boast small curved "V" shaped physical space on top, which will house the front-shooter, while the rest of the sensors will be hidden beneath the screen and the speaker is likely to be wedged in between the frame and the camera.

Neil Shah, research director, devices and ecosystems at Counterpoint Research, however, was skeptical about Samsung's chances to break Xiaomi's hold on the ecommerce space, saying the Korean company is a year late with this series, since the online average selling prices have moved beyond Rs 10,000. Rumours also claim that Samsung might launch the premium Galaxy M40 at the same event, but nothing is confirmed by the brand at the moment.

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