After Disturbing 'Captain Marvel' Trolling, Rotten Tomatoes Makes Drastic Changes
Additionally, Rotten Tomatoes will disable comments during pre-release.
However, according to Variety, there's also "likely another reason Rotten Tomatoes wants to discourage negative buzz for movies ahead of their release". Earlier this month, "Captain Marvel" was the target of negative pre-release user comments.
Rotten Tomatoes is making some big changes in order to combat trolls.
"We are disabling the comment function prior to a movie's release date".
The website's review policies gained major attention in 2016 with the release of the all-female Ghostbusters, the female-led Star Wars: The Last Jedi, and again with Marvel's latest release, in which predominantly white male users purposefully tank a movie's review score before it hits theatres.
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LOS ANGELES (February 26, 2019) - Rotten Tomatoes, entertainment fans' go-to destination for movie and TV show discovery and recommendations, announced plans to modernize its audience rating system through a series of product enhancements, with the first phase launching today featuring new functionality for pre-released movies.
"Just because Shazam used to be called Captain Marvel way back in the day doesn't mean that somehow Brie or Marvel's Captain Marvel (is) pitted against us, " Levi added. "We're both movies and we're both going to be out in theaters at similar times".
Following the realization that the page was being targeted by trolls, HuffPost noticed the movie's "want to see" score, the percent of people who are interested in a movie, was also being attacked. Before Rotten Tomatoes made the changes, "Captain Marvel" had a "Want to See" score as low as 28%. That score, which allowed users to say whether or not they were excited to see an upcoming film, has been abused recently as users have attempted to "review bomb" the Want To See score with large numbers of negative ratings to get it as low as possible for certain upcoming releases.
"Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership", the staff explained. Happy about the steps Rotten Tomatoes has taken? The Audience Score is the percentage of all users who have rated the movie or TV show positively, meaning they've given it a star rating of 3.5 or higher (out of 5 stars). This change seeks to eliminate the confusion that sometimes occurred between the "want to see" score and the "audience score" which is also represented as a percentage. With an increased focus on the critic's individual qualifications versus their publication, Rotten Tomatoes' goal was to enable a wider and more diverse pool of critics' perspectives to be included in the Tomatometer.
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