Spotify launches music streaming services in India; check out details

Spotify launches music streaming services in India; check out details

Spotify launches music streaming services in India; check out details

The court has deferred the application for the injunction while also asking Spotify not to pursue proceedings for claiming statutory license with the Intellectual Property Appellate Board for a period of four weeks.

Spotify is a pop culture phenomenon already in India even prior to launching the service, thanks in part to Indians returning home after having used the service overseas and just the domino of effect caused due to the global phenomenon which Spotify has become having listed on the NYSE with a valuation of $29.5 Bn a year ago.

Spotify is already available across 79 markets across the globe. In comparison, its rival Apple Music is present in 113 countries.

Earlier this month Spotify posted its first quarterly profit, and said operating income, net income, and free cash flow were all positive for the first time.

Spotify is free to use but with ads and limited song skips.

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The Spotify app - now available on mobile, desktop and tablet - is free to download and users need to spend Rs 119 a month to upgrade to Spotify Premium. After the free 30-day Spotify Premium trials, subscribers can choose to credit/debit cards or e-wallets. Spotify also offers other billing plans, including single-day access and prepaid plans for three months (Rs 389), six months (Rs 719) and 12 months (Rs 1,189). Paytm and UPI are one of the most popular payment methods in India and the localization could reap benefits for the Swedish player. There are other incumbents to worry about as well, like Gaana and Hungama.

But one thing that none of the music streaming services, including Apple Music had, prior to launching their operations, was the high level of anticipation among consumers. Lastly, there is a Spotify Premium Yearly subscription that is available at a price tag of Rs 1189. The case prevented Spotify to access Warner/Chappell Music catalog with the company going on record to say that it "remains the lone holdout needed for a Spotify launch in India".

Discerning between the platforms in terms of music choice or exclusives is no longer a very big differentiator. Spotify hasn't launched its family plan in India as yet. The cheapest amongst the competitors is Amazon Music that charges Rs 1,000 a year. The second plan is priced at Rs 66 and enables a single month of subscription. Its online audio market is likely to grow with increasing smartphone penetration and investments in music, besides its rich music culture.

It was only yesterday that Spotify was at the receiving end of an injunction filed by Warner Music Group with the Bombay High Court.

Spotify has officially launched in India - where the number of active internet users is estimated at over 400 million. In other countries, including the USA, only Spotify Premium members have the mobile on-demand feature.

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