Vegan Tennis Star Serena Williams Stars in Women Empowerment Superbowl Ad

Vegan Tennis Star Serena Williams Stars in Women Empowerment Superbowl Ad

Vegan Tennis Star Serena Williams Stars in Women Empowerment Superbowl Ad

The 23-time Grand Slam victor is a pro when it comes to Super Bowl ads, having made a 2016 appearance in a Gatorade commercial. She eventually made a decision to take control of the situation by picking up a tennis ball and finally joining the game.

"The world tells you to wait; that waiting is polite".

Serena Williams has inspired women all over the world during her glittering tennis career, and now she is giving them dating advice - make the first move.

Williams, who served as a co-creator of the spot, says "I really wanted it to be authentic, I wanted it to be strong, and I wanted it to be cool". In work, in love, in life. Serena Williams is spreading that message to girls and women everywhere with the help of her partnership with Bumble, a dating app that allows only women to send the first message after matching with a potential date.

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Bumble had just six weeks to shoot its first Super Bowl ad. She slapped Bumble stickers on the balls and took a picture that she posted on social media with the caption: "The ball is in her court on Bumble".

The dating app believes that the policy is "extremely significant" and empowering as it makes it acceptable for women to make the first move despite what society dictates. It's also led to "incomparably low reports of harrassment and abuse".

Williams is the co-creative director of the ad and the crew behind the commercial was predominantly female. "People will see a different side to Serena when this ad goes live, and I would attribute that to an all-female team working on it". Musician Rita Ora's track "Soul Survivor" is featured in the advert, which will air during the first quarter of the game.

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