Airline allows female flight attendants to report to work without makeup

Today Virgin Atlantic announced that make-up is no longer mandatory for female cabin crew

Today Virgin Atlantic announced that make-up is no longer mandatory for female cabin crew

Virgin Atlantic is getting rid of its mandatory makeup regulations for female cabin crew members, a spokesperson for the United Kingdom -based airline confirmed to CBS News.

As part of new changes, female cabin crew, known for wearing an iconic red uniform, will be provided with a pair of pants in addition to the standard shirt and skirt.

The UK-based company called the move a "significant change for the aviation industry".

Some of the airline's newer competitors, such as EasyJet and Ryanair, typically have more relatively relaxed rules on uniforms, the BBC reports, while many longer-established airlines still have rules on what makeup must be worn.

The airline's first uniforms were designed by Arabella Pollen, a 23-year-old designer at the time of its launch in 1984.

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A 2011 interview with make-up artist Kim Allgood and hair stylist Helen Kavanaugh - who work as grooming standards managers for Virgin Atlantic - gives a glimpse at what the airline expected of its female staff. The most recent redesign was by Vivienne Westwood in 2014.

"We have been listening to the views of our people and as a result have announced some changes to our styling and grooming policy that support this", Mark Anderson, the executive vice president of Virgin Atlantic's customer department, said in a statement provided to Business Insider.

The airline industry has been among the most conservative when it comes to appearance standards, although it is gradually changing.

But a promotional calendar by Thai low-priced airline Nok Air prompted a backlash for featuring female flight attendants in swimwear, while Pakistan's national airline caused similar fury by cracking down on "overweight" cabin crew earlier this year.

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