India smart speaker biz touched a new high in 2018: IDC

Amazon Echo Link Echo Link amp likely to launch in India next month starting at Rs 15,000

Amazon Echo Link Echo Link amp likely to launch in India next month starting at Rs 15,000

As per the IDC report, Google - which launched its smart speakers (Google Home) in India in second quarter of 2018 - ranked second in the tally with 39 per cent share of the units shipped in 2018.

Smart speakers were first introduced to the Indian market in the fourth quarter of 2017 when Amazon launched its Echo range of devices in the country. Google Home Mini emerged as the top seller by outselling all the other smart speakers in India. Their release was limited to the U.S. back then, with no real word as to when and if the company planned to sell these devices internationally.

According to IDC, the consumer segment contributed to the majority of smart speaker sales in the country.

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"However, it is certainly driving the shift in consumer behaviour and accelerating the adoption of voice interfaces in India", Singh added.

The Amazon Echo Link is meant to be a companion to a standard Echo device and can be used to make your existing stereo system smarter. These channels included e-tailers and vendor's own websites which accounted for about 55 per cent of the smart speakers sale in the country. "Many Indians are using voice assistants for the first time in their smartphones - some even using them in their feature phones - now with more localized and enhanced use cases, they want to use voice interfaces in more and more devices".

It's the most cost-effective way to add Alexa smarts to your existing "dumb" stereo system so you can have your questions answered, keep tabs on the weather, stay up to date with the latest headlines, control your smart home, play music and do a lot more besides with simple voice commands. "And, if you have multiple Echo devices within hearing distance, Amazon's Echo Spatial Perception (ESP) technology intelligently calculates the clarity of your voice and determines which Echo is closest and should respond to the request". The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

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